About Us

Through Donna™, we grow, measure and manage dental practices

CareCru is the creator of Donna™

A virtual dental practice assistant, powered by AI, that grows and manages dental practices. Through Donna, group and private dental practices can grow and more effectively manage their business while drastically enhancing the patient experience.

The culture? We are an ambitious team of no-nonsense, risktakers that thrive in a swing for the fences culture. We are positive, passionate, and a lot of fun to work with. We take no shortcuts and constantly strive to be the best in the world at what we do.

We’re always looking for fresh talent to join our amazing team of hackers, hipsters, and hustlers. Think you have what it takes to join the Cru? Get in touch—we’re always up for connecting with new faces.

Meet the Executive Team

Justin Sharp

Justin Sharp

Founder | CTO

Justin is no stranger to start-ups. He was previously CTO and co-founder of Varafy, an advanced authoring platform for post-secondary learning in STEM fields. He is the driving force behind CareCru’s talented team of engineers who make no compromises on quality and the user experience.

Donald Park

Donald Park

Chief Operating Officer

Donald is a results-driven operations specialist with over 15 years experience in dentistry including previous senior roles with Straumann, Biomet 3i, and Den-Mat Holdings. He is a sought after advisor and consultant to leading dental groups and key dental opinion leaders across North America.

Lonny McLean

Lonny McLean

Founder | CEO

Lonny is an accomplished entrepreneur with multiple successful outcomes as a senior executive. He has more than 20 years’ experience building software companies, 2 of which he founded. His previous venture, Layer 7, was successfully acquired by CA Technologies in 2013.

Mark Joseph

Mark Joseph

Founder | VP of Marketing

Mark is a marketing and demand generation expert. He brings a unique set of skills borrowed from his time as a Senior Brand & Marketing executive and co-founder of a digital marketing agency. Mark is passionate about finding unique, creative ways to build demand and tell the CareCru Story.

Ric Merrifield

Ric Merrifield

VP of Product and Strategy

Ric is a proven product and customer experience architect who has held senior roles at Microsoft and Synapse Product Development. He was an early SaaS innovator, creating a CRM solution in 1999. More recently, he led major projects including the Disney MagicBand and Starbucks Mobile Order & Pay.