Press Kit

Brand Personality
& Description

CareCru's Donna™ is described as follows:

CareCru is the creator of Donna™, a virtual dental practice assistant, powered by Artificial Intelligence, who grows and manages dental practices. Through Donna, dental practices are able to more effectively grow and manage their business, while drastically enhancing their patients' experience.

Hiring Donna is like adding three world-class team members to the dental practice. Donna is a front office assistant who helps manage the schedule and communicate to patients. Donna is a marketing specialist who manages the practice's web presence and online reputation. Lastly, Donna is a practice consultant that reveals the health of the practice and provides key insights to help the practice thrive.





These keywords describe the CareCru brand, the mood it represents, and the emotions the audience feels when interacting with the brand

Honesty, Integrity, Humility, Ambition, Humor, Current, Clean, Playful, Fun, Energetic, Modern, Contemporary, Versatile, Savvy, Simple, Intelligent, Personable, Forward-looking

Brand Assets

02

Colour Palette

Dark Blue
#184B5A
Dark Blue
Extremely Dark Blue
#2F3844
Extremely Dark Blue
Teal Green
#2CC4A7
Teal Green
Pastel Yellow
#FFC45A
Pastel Yellow
Salmon Red
#FF715A
Salmon Red
Dark Grey
#6E6E6E
Dark Grey
Grey
#CDCDCD
Grey
Light Grey
#EFEFEF
Light Grey

03

Fonts

The following fonts are to be used for all CareCru properties, material and assets when both, possible and allowed.

Roboto

Light

Roboto

Light Italic

Roboto

Regular

Roboto

Italic

Roboto

Medium

Roboto

Medium Italic

Roboto

Bold

Roboto

Bold Italic

04

Product Images

The following images are to be used for all CareCru properties, material and assets when both, possible and allowed.

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